I learned about Kogi a week or two ago. The basic concept is that Kogi is a Korean BBQ taco truck that has gained massive popularity in LA for tasty food at very low prices....I think like $2 a taco. But what's really got this taco truck goin is that it posts its locations on twitter. It now has almost 8,000 followers. They have also opened up an actual location in Culver City...I'll have to check it out soon.
Here's the KOGI Twitter
"In many ways, Kogi's rapid rise reflects the same cultural moment that produced Barack Obama; youthful, urban, multiethnic, wired and communal, both brands resonate with a grassroots generation that distrusts top-down messaging and prefers to learn from peers, often online. The question now is whether L.A.'s Twitter-fueled Korean taco truck is merely a fad (more like, say, Howard Dean)—or, as the Kogi copycats are hoping, a model for the future of fast food." -
Read the article in Newsweek
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